Segmentation

Segmentation leveraging both demographic and psychographic data is a service that identifies, understands, and categorizes target audiences into distinct segments that can be targeted with specific marketing messaging. This service utilizes data points such as gender, age, income, location, lifestyle, values, attitudes, and interests to create tailored segments that are more likely to respond to a given product or service. By leveraging both demographic and psychographic data, this service is better equipped to accurately identify the right target audience, creating more effective marketing campaigns that are more likely to generate leads and ROI.