Posted on April 16th, 2023.

iVideo marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing. Video marketing is now so widespread that it’s a must-have skill for all marketers. But it hasn’t been that way for long. Video marketing entered the mainstream around 2010 and it wasn’t until about four years later that it became truly accessible for those on smaller budgets. Today, video marketing is accessible to all businesses thanks to two major developments: The rise of online tools and the evolution of social media.

In the past, the cost was one of the main things that prevented access to video marketing. Today, it’s possible to make a studio-quality video online in under 15 minutes, without creative skills or a large budget. The other major factor which has fueled the rise of video marketing is demand on social media. Social media platforms have discovered that video drives far more engagement than text and image-based posts. A test was done with a video ad against a text ad on Facebook and found that the video got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead. The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing. For example, Google’s research shows that 6 out of 10 people would rather watch online videos than television, and YouTube states that its users view more than 1 billion hours of video each day on the platform.

To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’. At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok has exploded and become staples of online video consumption. What you might not know is that video also helps you rank better on Google. Video not only helps your site rank better, but it also gives you more exposure in results due to the size and contrasting nature of video previews. If you’re not already on the video marketing train, don’t worry, it’s never too late to step aboard. In a sense, you don’t really have a choice. Current trends show that video marketing is fast becoming the dominant player in online marketing and essential for any business that wants to make its mark.